Samuel Falola

Gemstones Technology Limited

Lead and sole product designer on Hubeatz, an e-commerce platform connecting buyers and sellers of groceries and food items. Collaborated with stakeholders, frontend and backend engineers to design scalable, user-friendly experiences across web and mobile.

• Led end-to-end product design from user research and ideation to wireframing, prototyping, UI design, and developer handoff.
• Designed responsive web and mobile interfaces that improved user experience, accessibility, and customer engagement.
• Conducted competitor analysis and user-centered research to identify pain points and optimize user flows for buyers and sellers.
• Created high-fidelity UI designs, interactive prototypes, and scalable design systems using Figma.
• Designed and optimized the buyer marketplace experience to simplify product discovery, cart management, checkout, and order tracking.
• Designed a seller dashboard enabling sellers to manage products, inventory, pricing, and customer orders efficiently.
• Developed a comprehensive admin dashboard for managing users, sellers, products, transactions, and platform activities.
• Collaborated with developers during implementation to ensure design consistency, usability, and responsive behavior across devices.
• Improved product usability by applying UX principles, interaction design patterns, and accessibility best practices.
• Presented design concepts, user flows, and solutions to stakeholders and incorporated feedback into iterative improvements.

Omo Oye Group

Created digital solutions focused on solving business and user problems through intuitive and functional product experiences.

• Collaborated with product managers and stakeholders to define product goals, user requirements, and business objectives.
• Conducted user research, user journey mapping, and usability analysis to improve product experiences and customer satisfaction.
• Designed low-fidelity wireframes, high-fidelity mockups, and interactive prototypes for web and mobile applications.
• Built and maintained reusable design systems, UI components, and style guides to ensure consistency across products.
• Worked closely with developers throughout the product development lifecycle to ensure accurate implementation of designs.
• Participated in brainstorming sessions, product strategy discussions, and design reviews to improve overall product quality.
• Improved product usability and workflow efficiency through interaction design and information architecture optimization.

Brookes Professional Services

Designed enterprise software interfaces and educational management platforms for schools, universities, and HR systems.

• Designed user-friendly interfaces for accounting software, HR management systems, employee portals, and educational platforms.
• Created wireframes, user flows, prototypes, and high-fidelity UI designs tailored to different user groups and workflows.
• Applied user-centered design methodologies to improve usability, navigation, and accessibility across all platforms.
• Designed dashboards and data-driven interfaces that improved workflow management and user productivity.
• Established design guidelines, reusable UI components, and consistent visual systems across multiple products.
• Worked closely with developers during implementation to ensure pixel-perfect execution and responsive design consistency.

Projects Delivered

• Accounting Software
• Secondary School Parents Portal
• University Student Portal
• University Lecturers Portal
• University Admin Dashboard
• HR Employee Portal
• HR Management System

Lekki Gardens

Improved internal communication and workflow management through digital product design.

• Designed a company-wide product management platform that streamlined collaboration between departments.
• Conducted workflow analysis and user requirement gathering to improve operational efficiency and task management.
• Created wireframes, UI layouts, and interactive prototypes focused on usability and intuitive navigation.
• Designed responsive user interfaces that improved employee engagement and internal communication processes.
• Applied UX best practices and information architecture principles to simplify complex internal workflows.